Thus, there is no longer a one-size-fits-all approach to writing a press release. However, with research and strategy, you can transform your press release into a piece of inbound marketing that targets a specific audience and generates reliable leads. They used traditional outlets such as newspaper and email reporting to broadcast to a mass audience without any guarantee of traction. Press releases were initially considered an outbound marketing method. However, you should still keep content marketing principles in mind when crafting your press release - namely, telling a great story and holding your audience’s attention all the way through to the CTA. Content Marketing: Press releases can be a useful channel for content marketing because your audience is expecting a direct announcement.To write a successful feature press release, focus on strong, engaging writing, and target your customer base. These press releases will have a longer lifespan (usually because they are published online), and therefore need to represent the company’s brand rather than simply report on a happening. Evergreen Feature: Think of this category as an angled look at a news event.
This type of press release is geared toward business journalists and editors, investors, and current and potential customers. General Announcement: The standard press release addresses a discrete, time-sensitive news event, such as a product launch, executive appointment, or earnings report.There are three general press release archetypes: For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news. A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about its topic. No-code required.Ī press release - also called a press statement, news release, or media release - is an official written statement given to media outlets that documents a specific event, launch, or other happening. WorkApps Package your entire business program or project into a WorkApp in minutes.Digital asset management Manage and distribute assets, and see how they perform.Resource management Find the best project team and forecast resourcing needs.Intelligent workflows Automate business processes across systems.Governance & administration Configure and manage global controls and settings.Streamlined business apps Build easy-to-navigate business apps in minutes.
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